PROJECT C.U.R.E. founder Jim Jackson, a successful entrepreneur and award-winning author, was working as an international economic consultant with heads of governments in developing nations around the globe. Since 1987 when he founded the non-profit PROJECT C.U.R.E., it has grown from a handful of people to a corps of more than 5,500 volunteers sharing compassion for people in medical need in 104 countries. Their mission is to identify, solicit, collect, sort, and distribute medical goods according to the needs of the world. In 2002, PROJECT C.U.R.E. delivered over 100 cargo containers valued at more than $30 million to the world’s most needy in over 100 countries.

Project C.U.R.E. International

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Jim Jackson, Project C.U.R.E.

‘“When I was a little guy, Dad told me and my three brothers that he would never be able to give us much financially, but he could show us how to get anything we wanted,” recalled Jim Jackson. How right he was.

The Jackson boys’ first lesson in “deal making” began when his dad brought home a big, fuzzy, extremely pregnant New Zealand rabbit. When the bunnies were born, their dad taught his boys the fundamentals of bartering. First, he demonstrated the importance of marketing, filling a bright red wagon with fresh grass clippings on which he nestled three tiny white bunnies. Next, he led his boys through the neighborhood and showed them how to trade their “wares” for other things. They exchanged the first bunny for a collection of marbles complete with the steely shooters. Those marbles and the second bunny were swapped for a tricycle. The tricycle and the last bunny in their wagon landed them a bicycle. That was the beginning of an apprenticeship that would pay incredible dividends.

By the time the Jackson brothers reached junior high, they had become so well versed in the art of bartering that they were trading for automobiles—and neither one of them had a driver’s license. More than once, they telephoned home with the news: “Hey, we just got a Pontiac, but could you drive it home for us?’…”